Photogenetics!

Taking your own photos for a project? If so, then let us offer some tips on getting the best quality image out of your camera and onto your printed materials. The following are a few things to remember when taking your own photographs for a project.

First, remember to adjust your camera settings to shoot larger and more quality photographs. An electronic image is at its best printable quality at 300 DPI, or Dots Per Inch. 300 DPI allows us at JPA to not only print crisper and cleaner images, but gives us a bit of leeway if we have to adjust or resize the image. In most cameras the medium to high setting will obtain this DPI, but it is best to refer to your camera’s manual.

The second thing to remember is the importance of good camera orientation. Landscape photos, or photos that are taken with the camera held normally, and portrait photos, which are pictures taken with the camera on its side, can drastically effect or confuse a rather simple project. As a general rule, If you’re unsure if the picture you are taking is going to work as a landscape or a portrait you should shoot as a landscape. From a design perspective, a landscape picture is 10 times easier to make into a portrait than the other way around.

Finally there is the issue of the files themselves. If you are supplying photos and have been using a photo manipulation software like Photoshop, then it is in your best interest to save the files as Tiffs. When your digital camera takes a picture it saves that picture as a Jpeg. Jpegs are an acceptable file type for most editing software, however they are compressed files and every time they are opened and resaved they lose a bit of quality. Tiffs are uncompressed and can be manipulated without losing any image quality.

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