Blog

New Quick Quote on JPA Website

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Over the past few weeks, JPA has been making major improvement to our website. Giving it a face lift, so to speak, for the new web 2.0 world that we live in. Part of the thinking behind the new web presence was to offer more self-services to our customers and potential clients. This week we have started the first of several phases to accomplish this goal by debuting the “Quick Quote”. JPA’s Quick Quote is a simple form that can be accessed at the bottom of our new website. Once opened a prospective client can enter information about their project and we can deliver a quote within 24 hours. The Quick Quote system is the first step of many to improve our accessibility through our internet presence. You can get your quote Here. Or visit the...

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Photogenetics!

Posted by on 6:33 pm in Blog | 0 comments

Taking your own photos for a project? If so, then let us offer some tips on getting the best quality image out of your camera and onto your printed materials. The following are a few things to remember when taking your own photographs for a project. First, remember to adjust your camera settings to shoot larger and more quality photographs. An electronic image is at its best printable quality at 300 DPI, or Dots Per Inch. 300 DPI allows us at JPA to not only print crisper and cleaner images, but gives us a bit of leeway if we have to adjust or resize the image. In most cameras the medium to high setting will obtain this DPI, but it is best to refer to your camera’s manual. The second thing to remember is the importance of good camera orientation. Landscape photos, or photos that are taken with the camera held normally, and portrait photos, which are pictures taken with the camera on its side, can drastically effect or confuse a rather simple project. As a general rule, If you’re unsure if the picture you are taking is going to work as a landscape or a portrait you should shoot as a landscape. From a design perspective, a landscape picture is 10 times easier to make into a portrait than the other way around. Finally there is the issue of the files themselves. If you are supplying photos and have been using a photo manipulation software like Photoshop, then it is in your best interest to save the files as Tiffs. When your digital camera takes a picture it saves that picture as a Jpeg. Jpegs are an acceptable file type for most editing software, however they are compressed files and every time they are opened and resaved they lose a bit of quality. Tiffs are uncompressed and can be manipulated without losing any image...

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History of the Business Card

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Although they are often dated as far back as 15th century China, modern business cards are an adaptation to the 19th century French practice of visiting cards, wherein an individual would hand out a personal card during social engagements as a way to streamline introductions. These cards were often lavishly ornate and very popular among the 19th century upper class societies. It was around this time in America where businesses began using the same practice as a way to advertise a business’s location. Business cards were handed out to potential client prospects, and to customers as a subtle way to tell people that a bill was due. Eventually the practice of visitor cards disappeared while business cards remained a mainstay in business. Today business cards are more commonly used than ever. Advances in printing technology and new QR Code technologies have further reinforced the business card as a necessity for any...

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